Every Door Direct Mail (EDDM) is a marketing that allows businesses to send targeted marketing materials to specific neighborhoods or zip codes without needing a mailing list. EDDM is an affordable and effective way for businesses to reach their target audience and promote their products or services.
The main advantage of EDDM is that it is cost-effective. Businesses can send mail using EDDM, with the postage cost being significantly lower than traditional direct mail.
Another advantage of EDDM is that it provides businesses with a way to target specific neighborhoods or zip codes without the need for a mailing list. This is especially useful for small businesses that may not have the resources to create and maintain a targeted mailing list. With EDDM, businesses can select the neighborhoods or zip codes that they want to target and the USPS will deliver their marketing materials to every mailbox in that area.
EDDM is also highly customizable. Businesses can choose from a variety of formats and sizes, including postcards, flyers, and brochures. They can also customize their marketing materials with their own branding, images, and messaging. This allows businesses to create highly targeted and effective marketing materials that resonate with their target audience.
Businesses can track their ROI by including a call to action in their marketing materials, such as a coupon or discount code, and tracking how many customers redeem the offer.
Overall, Every Door Direct Mail is a powerful tool for businesses looking to reach a targeted audience in a cost-effective and customizable way. With EDDM, businesses can create highly targeted marketing materials and reach every mailbox in their chosen neighborhoods or zip codes. If you are looking for a way to reach new customers and grow your business, EDDM is definitely worth considering.
You can view Vertical Vision’s EDDM service here: https://verticalvision.co/mailers/